Case Study: Jess Cussen Graphic Design and the 2021-22 Territory Families, Housing and Communities Annual Report

Overview

Jess Cussen Graphic Design was hired by Northern Territory Government, Department of Territory Families, Housing and Communities (TFHC) to design and layout their annual report for the 2021-22 financial year. The report was 240 pages long and consisted of 13 chapters. The project was completed within a timeframe of 4 weeks and involved 5 rounds of revisions.

Objectives

The objective of the project was to create a visually appealing and professional design for the annual report that accurately represented the work of TFHC throughout the financial year. This included highlighting important data and statistics, as well as creating clear and easy-to-read charts and graphs.

Process

The project began with an initial consultation between TFHC and Jess Cussen Graphic Design to discuss the goals and objectives of the annual report. Jess Cussen Graphic Design then started of an initial ‘look and feel’, incorporating the branding and style guidelines of TFHC.

After creating an initial ‘look and feel’, the first round of revisions were conducted. TFHC provided feedback and suggestions which Jess Cussen Graphic Design incorporated into the design.

The additional revisions were minor text changes made by TFHC until the final design and layout was approved.

Challenges

One of the main challenges faced during the project was the sheer size of the report. With 240 pages and 13 chapters, it was a massive undertaking to ensure that each page was designed professionally and accurately represented the information being presented.

Another challenge was the tight timeframe for completing the project. Jess Cussen Graphic Design ensured the project was completed within the given timeframe by working efficiently and effectively, while maintaining a high standard of design quality.

Northern Territory Government Department, Territory Families, Housing and Communities 2021-22 Annual Report – Performance Section

Northern Territory Government Department, Territory Families, Housing and Communities 2021-22 Annual Report – Remote Housing

Results and Conclusion

The final design for the 2021-22 TFHC Annual Report was visually appealing and professional, accurately representing the work of TFHC throughout the financial year. The design made a use of clear charts, tables and graphics to highlight important data and statistics.

The annual report was completed within the given timeframe of 4 weeks, highlighting Jess Cussen Graphic Designs’ ability to manage complex projects efficiently while maintaining high standards of design quality.

Pantone Colours Explained

Pantone Matching System Colours, also knows as PMS Colours, are made up of a solid ink used for printing on paper.

There are 2,139 colours to choose from in the Pantone Colour Bridge Books.

PANTONE vs CMYK

CMYK uses four plates (Cyan, Magenta, Yellow, Black) to print out the desired colour.

This colour always has the chance of coming out slightly different each time it prints, depending on the calibration of the printer.

Pantone do not use the four plate system. It is a pure, singular ink made for that specific colour.

You will see large organisations use PMS Colours to ensure their printing material stays consistent in colour after numerous amounts of print runs.

FAMOUS PANTONES

“You’re nobody until you’ve purchased your own custom colour”

Yes, that’s right. Some of the biggest name brands have hired Pantone to create their own custom colours.

Thanks for reading!

TENDER LIBRARY – Do you have one?

It’s always best to have an easy, accessible library for tenders so there is no last minute rush to meet the deadline.

AS A MINIMUM I would recommend getting your library set up with the following:

Capability Statement

A fancy document that reflects your company at its best. To get your Capability Statement looking super, we can make sure you have:

• Detailed content about your company, qualifications, past projects and accreditation

• Awesome imagery of your team and/or equipment if you desire

• Beautifully designed document to suit your company branding/colours

Project Profiles

A single page profile of each of your company’s previous projects. This includes:

• Stipulating the job description, client, value and scope of works.

• A display of photos to compliment the works – before, after and during!

• Categories them in specific industries if wanted

Staff Profiles (CVs)

Showcase your teams qualification and capabilities with staff CVs. This includes:

• A headshot to put a face to a name and give it a person feel

• A list of current responsibilities and past experiences

Tender Response Template

A visually appealing, formatted Word Template supplied to you in your company’s brand. This includes:

• Cover page with your logo, imagery and the title of the response form

• Secondary pages in portrait and landscape versions for those diagrams and big tables

• Set heading and paragraph style for consistency and easy formatting

Where to from here?

If this is something that your business can take advantage of, get in touch! NT Government offer small business grants to help you get set up. Just ask me if you need any guidance for this process 👋