Are you an established business that is struggling to understand your true identity, culture and core business values?
You might need a brand realignment.
A successful business can’t survive if it doesn’t have a strong brand strategy. This takes time, effort and commitment, but the outcome is second to none.
We start with a few simple guides to help you create an effective, flexible brand strategy that will help you:
Understand your beliefs and values
Communicate your brand consistently and effectively through every piece of content you make.
Attract the right customers to build a strong, lasting brand.
Position your brand in a way that helps you out shine your competitors
What is your ‘Brand’?
Your brand is what people think, feel and say about your business. This is different to the physical mark/identity, otherwise knows as your ‘logo’.
What is your Brand Strategy?
Your brand strategy helps you understand who you are and how to communicate your business’ purpose. It contains the core values of your business, brand messaging and visual identity.
How is your Brand Strategy broken down?
1. Start with the heart of the brand:
Your Purpose: Why do you exist?
Your Vision: What does your future look like?
Your Mission: What are you here to do?
Your Values: What principles guide your behaviour?
2. Next, articulate your brand essence:
Identify your personality
Identify your brand voice
Identify your brand tone
3. Then, create your brand messaging:
How do you create value?
What is your tagline?
What are your main messaging pillars?
Now that you’ve figured out your hearts messaging, it’s time for the fun part.
4. Design your visual identity.
Things to consider are:
Logo
Typography
Colour
Imagery
Once all these elements are established, we tie it all together into the Brand Guidelines. This is your branding bible which helps align your brand and business and build the lasting relationships you need for long-term success.